![]() “We not only see loyal customers who continue to buy cars from our business, but even see the children of their family members. From his perspective, Shepard cites the number of repeat customers seen throughout the years that his family has been in business. One way to determine a dealer’s reputation is by looking at its Google reviews. Jeffrey “Shep” Shepard, sales team leader from Pittsfield’s Johnson Ford, believes that “reputation is the key in this selection process.” His family business began in 1916 in Pittsfield. Once you complete your research, your next step should be selecting a dealership. However in a few years, Salvie is confident this will change for the better. Right now with supply issues, a dearth of computer chips, and fewer workers in the manufacturing supply chain, inventory is low. The supply of 2023 models can be very volatile. When that customer decided to purchase it, the car was already sold. “But even 2023 models are hard to come by,” he said.įor example, Salvie had a customer who came in for a specific 2023 make and model, and wanted to think about it. This means there is less bargaining power because of the low inventory of 2022 models, in his opinion. In the case of certain makes like Mazda, there is a wait even for 2023 models. But in terms of finding a deal with 2022 automobiles, Salvie disagreed with this premise. Now, it takes a few hours since all the information you need is available online.Ĭonsumers are now more prepared before stepping into the dealership and feel less anxious. Before online websites existed, the process would take a week or two since you had to go into the dealership for each step in your research and negotiation. Having been in the business since age 19, Salvie said the automobile buying process has changed. “The first step in getting the best deal on an automobile is doing the research,” recommended Jim Salvie, owner of Berkshire Mazda in Pittsfield.
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